Brainstorming:  Diverge to converge

The goal of a brainstorming session is to generate, nurture and build on as many ideas as possible in a condensed time.  To accomplish that, we bring together a diverse group of contributors – designers, engineers, human factors specialists, users, clients – and have them tackle the problem.  We try to come up with as many possible solutions to the problem as we can and capture those ideas in quick sketches.  The sketches are displayed for everyone to see and participants are encouraged to build on the ideas they see.  The outcome is a wealth of new and creative problem solutions in a short time span. 

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