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Ideation:  Sketch this

Most of our designers grew up sketching with a pencil and paper and it’s still the best way to quickly capture product concept ideas.  No other medium gives the designer the speed and freedom to explore ideas better than sketching.  For some projects, we will create hundreds of sketches looking at the form, colors, construction techniques and style before arriving at the final design. 

We still sketch with a pencil and paper.  And to keep up with the latest technology, we now also use tablet PCs with Alias Sketchbook Pro software, which allows the designer to draw directly on the computer screen, a "new school" approach to a traditional skill.

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