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Lifestyle Profiles:  Who are these people?

Who is going to use the product?  What are they like?  What is important to them?  These are some of the questions we ask when starting a new project.  We want to intimately know who the customer is so we can craft the best product solution to meet their needs.  

And the customer is not just that person who buys the product at the store.  It may also include the service technician, the assembly person on the manufacturing floor and the marketing professional who is charged with selling the product.

For each "customer" we create a user profile that personifies their personal attributes such as likes, needs, capabilities and technical awareness.  The staff then uses these profiles throughout the process to help judge their design solutions as the project moves forward. 

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