Observation:  Nothing like first hand experience    

To get a better understanding of the project and the user's experience, we watch, ask questions and listen to the product users or target audience.  We've been in numerous operating rooms, asked teenagers about acne products and filmed users trying to figure out how to clear a jam on a copier.  When possible, we roll up our sleeves, climb in and experience the product ourselves, as shown in the photo above.

Here, one of our designers is understanding the patient experience in the Imatron CT scanner.  Body scanners can create feelings of claustrophobia in some patients and we wanted to get first hand knowledge.  By getting on the patient table and going through the motions of a scan, the designer can see for herself what we could do to help minimize that sensation.

To see the final design of the Imatron project, go here.

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